Your complete guide to business transactions in a dynamic university town. Illinois State University, Rivian manufacturing, and Uptown Normal development.
Normal is experiencing a renaissance driven by Illinois State University, the Rivian electric vehicle manufacturing facility, and the award-winning Uptown Normal development. This combination of education, manufacturing, and modern urban planning creates unique business opportunities.
The town benefits from a young, educated population, stable university employment, and growing manufacturing sector. Uptown Normal has become a regional destination for dining, entertainment, and events, while the broader community supports diverse retail and service businesses.
| Metric | Value |
|---|---|
| Population | 54,469 |
| Total Businesses | 2,400+ |
| Average Business Sale Price | $275,000 |
| Median Time to Sell | 9 months |
| Top Industries | Restaurants, Retail, Professional Services, Healthcare, Entertainment |
| Region | Central Illinois |
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